Features of wedding auto decor in the Karachay-Cherkessia

In the 2020s, companies specializing in wedding car decoration appeared in Karachay-Cherkessia. Announcements began to appear on social networks and online platforms about various types of wedding motorcade design that are new to the region. In this article, we will look at the features of wedding car decoration, as well as the changes that have occurred in the design of cars in recent years. The auto–decoration of wedding motorcades is an important element of modern wedding rituals, which reflects not only the aesthetic preferences of the newlyweds, but also, in some cases, the cultural traditions of the region. The wedding decor is considered from the perspective of a semiotic approach that performs a marking role. Based on the research of foreign and domestic researchers, as well as field materials collected by the authors, it was possible to characterize the modern car decor as a marker of national identity. At the beginning of the article, a small historical digression is given, which allows us to show how in the past historical periods.

The need for self-identification has always existed among the majority of society, since Karachay-Cherkessia is home to five titular nations. In such a multinational entity, many newlyweds had a desire to emphasize their national identity, and in recent years this has become very relevant and important for most of the married couple. It is important to emphasize that in this article we consider only such markers that were used in the design of the machine body. The conducted research allows us to conclude that the car acts as a means of marking the national identity of the married couple.

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