NEW FORMS OF FUNCTIONING AND REPRODUCING OF THE ETHNICITY (TATAR ETHNO-LOCALIZED VIRTUAL COMMUNITIES)
https://doi.org/10.31143/2542-212X-2019-2-152-163
EDN: XJYESO
Abstract
The article is devoted to topical issues related to the study of ethnic virtual communities. For the first time, we consider Tatar ethnolocalized virtual communities in the Russian social network «Vkontakte». Ethnolocalized virtual communities unite users not only on the basis of a common ethnic identity, but also conditional territorial framework. A territorial framework can be either a locality or a region. We used information processing tools big data, as well as content analysis of publications for studying virtual communities “Tatars of Ufa” (the largest Tatar urban group), “Tatar’s Youth of the Ulyanovsk region” (the largest Tatar regional group), “Tatars and Tatarochki of Kazakhstan” (the largest diaspora group). The categories of content analysis were: culture, news, religion, politics, history, sports, humor, autostereotypes, dating, communication. The result of the research is the identification of content and functions of ethnolokalized Tatar communities (declared and real), socio-demographic specificity and number of their audience, language models of communication of ethnolokalized communities, the impact of communities on offline space.
About the Author
Z. A. MAHMUTOV
Institute of History of the Academy of Sciences Republic of Tatarstan
Russian Federation
Russian Federation
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Review
For citations:
MAHMUTOV Z.A. NEW FORMS OF FUNCTIONING AND REPRODUCING OF THE ETHNICITY (TATAR ETHNO-LOCALIZED VIRTUAL COMMUNITIES). Kavkazologiya. 2019;(2):152-163. (In Russ.) https://doi.org/10.31143/2542-212X-2019-2-152-163. EDN: XJYESO
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