Representation of concepts «sy'i» ‘respect’, «bet» ‘conscience’, «t'uzl'uk» ‘fairness’ in karachay-balkarian linguoculture

The article examines the representation features of the ethical concepts "sy" ‘respect’, "bet" ‘conscience’, "tyuzlyuk" ‘justice’ in the Karachay-Balkarian linguistic culture. Paremiological, phraseological units, and everyday speech phrases were used as empirical material. The study revealed that these concepts are constants of the moral worldview of the Karachay-Balkarian ethnic group, collectively forming the moral and spiritual category "adamlyk" "human dignity", the linguistic specificity of linguistic means is determined, in which ideas about the norms of behavior and the value system formed over many centuries are fixed. Thus, the concept of "respect" explicates the concepts of high morality, moral responsibility for actions, the concept of "conscience" characterizes a person in terms of his ability to evaluate actions within the scale of "good" – "bad"; the tyuzlyuk concept of "justice" is a semantic structure that represents, on the one hand, the understanding of justice as God's punishment, and on the other hand, the need for an impartial attitude towards each other within society. The mechanism of social regulation is the ethical codes of tau adet and ezden Adet, which represent the normative and non-normative rules of human behavior (traditions, values, etc.).

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